Search Engine Optimization which is otherwise known as SEO is simply referred to as the process of increasing the web traffic of a particular website or webpage on a search engine through the use of targeted SEO tools and strategies. SEO is simply aimed at ensuring that a website makes it to the top rankings in a search result produced by a search engine.

SEO is also associated with the analysis of large volumes of data, statistics, financial data and more. On large projects, you have to deal with big data, it is obviously not possible to work with it manually, for this you need special software, we recommend that you also read an article on how big data for business can be useful.

A lot of website developers and marketers have embraced the need for search engine optimization. It is not just enough that you have a website; taking extra steps to ensure that your website is seen by a lot of people, preferably your target audience, is an important thing to consider.

Therefore, it can also be said that SEO is a form of marketing strategy usually adopted by a lot of businesses and companies using websites. The way business and other activities are being carried out in the world today has led to the development of various SEO tools which can be used by websites to ensure that they have great rankings in search results.

The best SEO tools for your website

Yoast SEO

This is one of the most preferred SEO tools which a lot of website owners love to use. All you have to do is simply add the Yoast Plugin to your WordPress site and watch your website get up the rankings. This amazing SEO tool suggests the best place to input your keywords in other to have your page optimized.

Bing Webmasters

Here is another amazing SEO tool that can get you up to the rankings in a short period. Just follow the instructions on the site and all will be good.

Just Reach Out

Here is an important tool that can help you find influencers and websites to allow you to build more links. Backlinks are very important when it comes to search engine optimization and this SEO tool is the answer to that.

SEO Site Checkup

With a click of a button, you can get your web pages optimized. You will get an SEO audit after that. It is very simple to use as well.

Keywords Everywhere

As a Google Chrome extension, this SEO tool helps you to with research on the necessary keywords that should be included on your web page to increase your rankings on any search engine.

Screaming Frog

This SEO tool simply detects the issue with a particular webpage and this normally ranges from title to Meta descriptions and other issues including broken links.

Google Analytics

This SEO tool simply reveals to you the traffic that your website has gotten in a particular period of time.

Buzz Stream

This is a link building tool that helps both marketers and businesses to promote their services and sell their products faster.


Simply use this SEO tool and watch your website drastically rank higher in search results. It is paid and does not have a free version.


This is another important SEO tool that has both free and paid premium services. It detects issues with links and Meta descriptions. It also suggests the best way a webpage can rank better on a search engine. With the above-discussed SEO tools, you are sure of having your website increasing in any search engine’s rankings.